Closer to Nature Soothers - £4.79 for twin pack in case

Unique Selling Points:

tommee tippee® closer to nature® have been watching mums shopping for soothers and listening quietly to what they have to say for some time, with two main findings…

1. Mums struggle to find what they are looking for when buying soothers, with 1 in 3 mums buying on impulse in store.
2. Baby acceptance of soothers is down to trial and error, often with several purchases before finding one baby likes

With this in mind, tommee tippee® closer to nature® have developed a new range of soothers, designed to create a great in-store shopping experience for parents and optimise baby acceptance, meaning less time and effort spent choosing different soothers for baby to try! The new soothers, which launched in February,come in 4 ranges - Fun, Anytime, Night Time and Air, and 2 ages - 0-6 months and 6-18 months

The new large, long, flat teat is easy to hold in baby’s mouth (just like a bottle teat), and in tests, the new soother design was accepted first time by more babies *(68% of babies accepted this new style soother first time, compared to just 43% for the old style closer to nature design – in an independent product trial conducted in the UK by Swift research, February 2013)

The tommee tippee® closer to nature® soothers are suitable to use from birth and are designed with an orthodontic silicone teat to support healthy oral development.