Impkids, founded by mum Liz Marsh, is home to one of the hottest Scandinavian brands, Villlervalla.
Villlervalla is a brilliantly designed range of Swedish clothes for babies and children aged 0-10 that is full of colour, charm and Scandinavian chic. The great quality, pass-me-on items are also made from materials that are environmentally sound and ethically sourced.
As a mum herself, Liz knows first hand that kids are by nature active, inquisitive, mischievous creatures - little imps in fact! They need clothes that are easy to get on and off and can be thrown in the washing machine time and time again without losing their shape or colour.
When Liz had her first child and her partner's Swedish family bought Villervalla clothes for the baby, people stopped Liz in the street to ask where she had bought the clothes.
“The combination of style and practicality can be hard to find in the UK which is what makes Villervalla such an appealing brand” says Liz. “Villervalla tick all the practical boxes and also score high on style. So, functional – but also funky and fun!”
Liz searched high and low for a stockist here in the UK but came up empty. This got her thinking. She knew Villervalla would be extremely popular if it was available in the UK and so a year later and after many trips to Sweden, Liz and her husband Per launched Impkids and brought Villervalla over to the UK.
And new for 2013 Impkids will be stocking a small collection from Canadian brand Hatley. Hatley is world renowned for its children's rainwear and pyjamas and Impkids are delighted to introduce a small selection of key designs to their Spring/Summer collection. The collection caters for 18 months to 7 years.
You can win a £50 voucher to spend on anything you like from the Villervalla or Hatley collections on-line at www.impkids.co.uk.
Join Impkids on Facebook and Twitter
Enter the May 2013 Bump to Toddler Competition
